TENA Washable absorbent underwear
Focus
Healthcare
Client
Essity
Overview
Introducing a new product range in TENA’s assortment - a washable absorbent underwear. Main focus besides sustainability was on ergonomic and functional design elements to improve usability, comfort, and peace of mind. Successful product launch 2021, and the product range has grown with more colors, designs and absorption levels since then.
As Lead product developer I was responsible for driving the cross-functional R&D team through all parts of product development in an iterative design process.
Performance
Defining performance targets to meet absorption, dryness, wearing comfort, discretion and leakage requirements
Usability
Usability testing to ensure the product is intuitive, functional and has a good user experience
Brand expression
Incorporating TENA brand expression in product design, to strengthen brand values
Manufacturability
Defining constraints and opportunities to design for manufacturing
Sustainability
Ensuring materials and design choices meet social and environmental sustainability goals
Product cost
Balancing product cost by material choices, reducing design waste and boost product lifespan
Validating and iterate design
Prototypes played a key role in testing comfort, fit, and performance, and in validating the final medical device product. Testing with real users allowed for iterative improvements throughout development. To balance brand recognition with a feminine and discreet aesthetic, we explored combining TENA’s signature wavy logo with contemporary lace patterns in the design of the lace panels — a direction that turned out both visually striking and well-received by users.
User satisfaction
94%
Satisfied with leak protection and dryness
Environmental impact
50%
Carbon footprint reduction compared to pad usage
Environmental impact
75%
Decreased consumer waste compared to pad usage
Result
We successfully launched the product in a bikini and a highwaisted cut. Product delivery was ranked outstanding, overachieving on security, appearance, discretion and comfort benefits. Product delivery was ranked outstanding, overachieving on security, appearance, discretion and comfort benefits The product range has now grown with more colors, designs and absorption levels.