I am a Senior UX Designer and Industrial Design Engineer who specialises in the intersection between digital and physical experiences.

I started my career as product developer for hygiene and medical device products at Essity, and my passion for innovation that positively impacts the planet and people’s lives is an integral part of who I am.

With one foot in the physical world and one in the digital, I help create experiences that actually work – for users, businesses, and everyone in between. My background spans from medical device R&D to web design and industrial systems, always grounded in empathy, curiosity, and structure.

Whether it’s mapping messy workflows, designing smarter interfaces, or leading teams through research and design, I bring a calm presence, clear thinking, and a strong belief that good design starts with listening.

I have hands-on expertise in user research, usability testing, UI design, workshop facilitation, and developing and refining design processes.

My approach is centered on understanding not only users’ needs and challenges but also the context surrounding them.

I’m used to navigating regulated or complex domains, translating insights into clear design decisions, and collaborating closely with teams to create solutions that are both intuitive and implementable.

Companies and clients I have worked with

I am a Senior UX Designer and Industrial Design Engineer, specialices in the intersection between digital and physical experiences.

I started my career as product developer for hygiene and medical device products at Essity, and my passion for innovation that positively impacts the planet and people’s lives is an integral part of who I am.

With one foot in the physical world and one in the digital, I help create experiences that actually work – for users, businesses, and everyone in between. My background spans from medical device R&D to web design and industrial systems, always grounded in empathy, curiosity, and structure.

Whether it’s mapping messy workflows, designing smarter interfaces, or leading teams through research and design, I bring a calm presence, clear thinking, and a strong belief that good design starts with listening.

I have hands-on expertise in user research, usability testing, UI design, workshop facilitation, and developing and refining design processes.

My approach is centered on understanding not only users’ needs and challenges but also the context surrounding them.

I’m used to navigating regulated or complex domains, translating insights into clear design decisions, and collaborating closely with teams to create solutions that are both intuitive and implementable.