Redesigning Prevas’ digital presence
Client
Prevas
My role
Led the UX and UI design, shaping structure, navigation, and visual direction for the new site
Prevas called for an updated digital presence — one that strengthened usability and brand expression.
As Prevas migrated its external websites to Sitevision, the project became a chance to rethink the overall experience. Together with a design colleague, I contributed with brand direction, UX, and final UI design.
Challenge
The challenge was to translate a complex organisation and broad service offering into an experience that felt clear, coherent, and easy to navigate.
My role
I shaped the visual direction, content structure, and navigation, with a strong focus on usability and accessibility.
Impact
The new site has a stronger and more cohesive presence — combining clarity, warmth, and technical credibility. Finalist in Sitevision Awards 2025 for Best Marketing Site.
Exploring directions
Working with three concepts allowed us to test different visual directions and ways of expressing Prevas’ brand. This helped clarify which qualities the new site should carry forward — and how the design could best reflect the company’s identity, values, and ambition.
Concepts
Playful
Future
Professional
Making playful purposeful
We moved forward with the most expressive concept, using it to give Prevas a clearer, warmer, and more recognisable digital identity. It became a visual direction that was easier to scale across the site — and stronger in how it communicated the brand.
It's live!
The new Prevas.se launched in summer 2025, marking a major step in strengthening both user experience and editorial workflows. The project was later nominated for Best Marketing Website in the Sitevision Awards. The updated platform introduced clearer navigation, improved accessibility, and a more consistent visual identity aligned with the new design direction. Below are a few key improvements from the redesign.